Now that I've had some time to read through part of Richard Lanham's The Economy of Attention, I have a much better sense of where I'm going. So, I wanted to post an updated blog.
Basically, I’m using Lanham to define the economy of
attention and will present and analyze the two types he discusses - the style
expressed through Andy Warhol and the style expressed through Christo
Javacheff. I plan to briefly explain each of these examples and track back the
influences through scholars we have discussed. Thus far I have Aristotle for audience,
Quintillian and Isocrates for style versus substance, Aristotle again for
universal audience, and enthymemic rhetoric - this is all for Warhol
discussion. Then, when discussing Wrapped Boxes and Running Fences I will use
Augustine for clear and direct rhetoric, Aristotle for virtue, wisdom and
goodwill (in terms of rhetoric) - and I’m still researching other rhetors for
this section - Toulmin’s data/warrant/claim, Cicero and Quintillian for an
emphasis on style. Then, I plan to bring in Liza Potts' Social Media and Disaster Response to discuss experience
architects and the way they respond to unusual/unintended uses of social media
tools.
Along with the tracking, I will connect each of these
two styles to styles of social media I see - Warhol = viral fluff while Christo
= altruistic uses.
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